What is the Difference Between a Market Umbrella and a RUgular umbrella?

UV rays, heat, glare, and precipitation can make outdoor lounging and dining activities to avoid. Umbrellas can make a significant difference, but hospitality ventures must understand what features make the difference between a market umbrella and a regular umbrella and why it is key for commercial entities to invest in quality commercial umbrellas from American Holtzkraft.

What is the Difference Between a Market Umbrella and a Regular umbrella?The umbrella is a device meant to provide protection for the user from the sun or precipitation. Whether used on the beach to prevent sunburn or while dining to allow for conversation without squinting, market umbrellas are key for hospitality businesses, but the average umbrella simply won’t do. Professional uses deserve professionally-designed, commercially-intended market umbrellas. This statement leads one to ask what the differences are between market umbrellas and run-of-the-mill market umbrellas.

  • Planned Use – Market umbrellas are meant to serve hundreds of customers and guests every year, and they’re meant to work in a range of environments – from the beachfront to restaurants, cruise ships, markets, theme parks, pool patios, and more – whereas regular umbrellas are typically confined to seasonal use at a single-family residence.
  • Size – Market umbrellas are larger than the regular umbrellas you might find on a residential patio. American Holtzkraft, for instance, offers a wide range of market umbrella sizes.
  • Canopy Shapes – Market umbrellas from American Holtzkraft are available in square, octagon (round), decagon, rectangle, hexagon, and half-round shapes.
  • Pole – Market umbrellas feature a center-posted pole; regular umbrellas may have different features supporting them.
  • Open and Close Features – Market umbrellas may open and close in a variety of ways, including pulleys, automatic buttons, lifts, etc.
  • Safety – Market umbrellas provide greater stability and safety than regular market umbrellas.

Market umbrellas may be used for mobile stands and kiosks as well as permanent installations poolside. No matter the permanency of your market umbrella installation, choose American Holtzkraft for the most appropriate market umbrella and stand pairing for your given environment and planned use.

The canopies that we utilize for market umbrellas offer visual appeal, customization, and strength in an array of available colors and patterns. We can add pleating or seams, custom stitching, and logo design and placement to promote branding.

Who We Are

American Holtzkraft, headquartered in Mount Pleasant Mills, PA, began operations in 1985 as a female-owned small business focused on promoting ingenuity of design in the site furnishing sector for hospitality businesses.

The market umbrellas we produce require minimal maintenance, provide maximum functionality, and offer custom potential for design, use, and branding purposes. Shop with us for pieces that last season after season, and we supply restoration and repair services when the time comes. 

The original, strongly wind-resilient market umbrella that we offer has a canopy that fully rotates around the umbrella’s axis and has a double-vented canopy to mitigate the pressure of winds as they push against the fabric. These factors allow the model to withstand winds up to 74.5 mph before damage occurs. 

The market umbrellas that we offer are available with a wood or aluminum pole and a custom canopy.

Click here if you’d like to explore more about what gives the market umbrella design such a greater difference when comparing the aspects between a market and a regular umbrella by exploring the online catalog. To place an order, dial (570) 539-8945 to speak with our team.